The Netherlands are known for their attractive historic city centre and finely-meshed retail structure. The emergence of internet shopping, increase in scale, growing competition between shopping areas and ‘demanding customers’ are leading towards a more multiform structure. This calls for a different, renewed approach to retail development and policy making.
Team Retail and Leisure of Bureau Stedelijke Planning (translated as Office for Urban Planning) supports municipal and provincial governments, retailers, project developers and investors in making the right decisions. We approach each project like a unique challenge, which demands a made-to-measure solution. The team utilizes the latest insights and tools and the existing knowledge from other teams. We have subscriptions to the Locatus Retailverkenner and Vastgoedmarkt, which provide us with the latest data.
The team Retail and Leisure consists of seven (senior) consultants who you can address with questions concerning:
|Toine Hooft MSc||Dr. Aart Jan van Duren|
Toine Hooft MSc (1967) is team leader of Retail and Leisure and deputy director of Bureau Stedelijke Planning. He holds a master degree in business economics and has over 18 years of experience in the field. Toine is a former employee of Ecorys Real Estate, VastNed, Ahold Real Estate and ZKA Leisure Consultants and planners. Dr. Aart Jan van Duren (1965) is senior consultant in the field of retail. He received his PhD degree in economic geography from the Universiy of Amsterdam in 1995 for his research on the economic performance of retail in the city centre of Amsterdam. Aart Jan previously worked for RBOI, Ahold Real Estate and Ecorys Real Estate.
|Study of the expansion possibilities for shopping centre Alexandrium Rotterdam (municipality of Rotterdam) Rotterdam is developing the area around shopping centre Rotterdam Alexander into a bustling new urban centre. The municipality has asked Bureau Stedelijke Planning to study the market for retail and office expansion and for leisure facilities and small businesses. An important part of the study concerned the spatial-economic positioning in relation to the neighbouring centre Capelle XL.Study of the expansion possibilities for shopping centre Alexandrium Rotterdam (municipality of Rotterdam).|
|Retail vision Capelle aan den Ijssel (municipality Capelle aan den IJssel) The municipality is developing the city’s primary shopping centre “Koperwiek”. Bureau Stedelijke Planning has drafted a vision on the position of the secondary shopping centres in Capelle aan den IJssel, in order to ensure that the strengthening of the Koperwiek wouldn’t lead to the deterioration of the facilities in the rest of the city.|
|Long term vision on the structure of retail and public facilities Texel (municipality of Texel) The municipality of Texel has asked Bureau Stedelijke Planning to draft a vision for the future spatial structure of the retail, catering industry and public facilities on the island. The objective was to come to an optimal spreading of these facilities over the different villages. The vision was drafted in close co-operation with the municipality and local entrepreneurs.|
|Branch advice shopping centre Utrecht Overvecht (Synchroon Development) Overvecht is the fifth largest shopping centre in the province of Utrecht. It was built in 1969 and renovated in 1996. The municipality, the retailers association and Synchroon Development took the initiative to transform the centre into a multifunctional, high end and complete urban centre. Bureau Stedelijke Planning has drafted the branch segmentation that matched this ambition, advising how both the old and new part of the development would be able to flourish.|
|Study of the added value of leisure projects for area development (NVM Commercial Real Estate) Unlike other forms of real estate only little has been known about the economic importance of leisure facilities, despite spectacular growth. NVM CRE, the associations of real estate brokers, has asked Bureau Stedelijke Planning to research the economic value of this sector and the role in area development. The study has shown that leisure facilities have a very significant economic spin-off, provide areas with a new identity and lead to higher real estate value. The study was published as the annual NVM study in 2009.|
|Retail monitor The Hague (municipality of The Hague) Bureau Stedelijke Planning performed a baseline measurement of all 70 shopping areas in The Hague. All areas have been judged on their quality and economic performance, resulting in grades for 27 criteria, such as the quality of the public space, accessibility, rental price development and vacancy rate. De Savornin Lohmanplein and Frederik Hendriklaan turned out to be the best areas in The Hague. The municipality now uses the retail monitor for enhancing its current retail policy.|
Urban centre visions
Branch segmentation and rental price advice
Expansion strategies, location studies and advice
Market overviews, effect analysis, distributive and spatial substantiations
Bureau Stedelijke Planning b.v.
Klein Amerika 18
2806 CA Gouda
Tel. 0182 689416
Fax. 0182 689417